Cash Money And No Limit Records Will Face Off In ‘Verzuz’ Return

Cash Money And No Limit Records Will Face Off In ‘Verzuz’ Return

Source: Complex

By: Joshua Martin

Two of Hip Hop's most iconic record labels will battle for the pride of New Orleans at this year’s ComplexCon 2025 in Las Vegas, marking the return of ‘Verzuz’, the popular live performance platform. Master P and Birdman’s deep stable of talent will face off, headlining this year’s event, in what will surely be a tense battle of classic rap anthems. Offering a powerful dose of the bayou’s best for one unforgettable night.

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Scheduled to take place on October 25th and the 26th at the Las Vegas Convention Center, ComplexCon’s opening day will end with the highly anticipated return of ‘Versus.’ The platform went on a 3 year hiatus after a tumultuous fallout between co-founders Swizz Beatz & Timbaland against their former partner Triller. Swizz and Tim sued Triller for $28 million in August 2022, accusing the company of failing to make agreed-upon payments to the two producers.

In the early 1990s, two influential record labels emerged from New Orleans, No Limit Records and Cash Money Records. With founders who were both natives of the city, their history and complex relationship runs deeper than a typical rap rivalry.

Established by Master P, No Limit Records reshaped the Hip Hop industry by transforming an independent label into a national force. Built around Master P as the leading artist, the label also introduced the world to Tru, a group featuring his brothers Silkk the Shocker and C Murder, along with standout solo acts like Soulja Slim, Mystikal and Mia X. The label's signature sound was crafted by the in-house production team, Beats By The Pound. Snoop Dogg also spent a few years on the powerhouse label in the late ’90s following his departure from Death Row.

Master P, Founder of No Limit Records

Known for its prolific output and consistent commercial success, No Limit set the standard for independent labels in the South. Its fast rise to the top of the Billboard charts helped redefine what Southern Hip Hop could achieve, making No Limit one of the most influential movements in rap history.

While No Limit Records was reaching its peak, Cash Money Records emerged as a powerful force in its own right, further cementing New Orleans as a major player in the Hip-Hop industry. Founded by brothers Bryan “Birdman” Williams and Ronald “Slim” Williams, the label introduced its gritty, melodic Southern sound to the mainstream with Juvenile's breakthrough 1998 album, 400 Degreez.

Cash Money’s rise was fueled by the success of the Hot Boys, a supergroup featuring Lil Wayne, B.G., Turk and Juvenile. With a steady stream of both group and solo releases, the label quickly became a dominant force in rap, laying the foundation for a new generation of Southern artists and solidifying its place in Hip-Hop history. The label is also responsible for the early success of Drake, Nicki Minaj and Tyga. 

Though both labels have delivered iconic music, unforgettable moments and legendary artists, both collectives' rich legacies will be on the line as they go hit for hit in an epic battle for New Orleans Hip-Hop supremacy.

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