Snoop Dogg and Death Row Pictures enters “Creative Partnership” with NBCUniversal

Snoop Dogg at the Gladiator Il Los Angeles Premiere at TCL Chinese Theater IMAX on November 18, 2024 in Los Angeles, CA

Photo cred: Kathy Hutchins

By: Joshua Martin

On Wednesday (April 23rd), Snoop Dogg and Death Row Pictures partnered with NBCUniversal Entertainment & Studios in what is being described as a “new creative partnership.” This partnership will expand into film, television, sports, entertainment and streaming.

“Audiences around the world love Snoop and connect with his unparalleled showmanship and artistry. Those of us lucky enough to be in his orbit also know his incredible business acumen, endlessly creative spirit and the unapologetic authenticity that he brings to every project. There’s only one Snoop, and we’re so excited for him to join our unbelievable roster of creative partners.”

— NBCUniversal Entertainment & Studios Chairman Donna Langley via statement

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“Not everyone has the courage and vision to see what Death Row Pictures can bring to the table, but Donna and the NBCUniversal team have always understood, which is why I am proud to call NBCUniversal my new home. The Dogg has officially moved into the neighborhood, ya dig?”

— Snoop Dogg

Since the Long Beach native acquired Death Row Records in 2022, the label has expanded into a production house dubbed “Death Row Pictures.” The first film under the emblem will be one focused on the West Coast legend’s life. The film is written by Joe Robert Cole and produced by Snoop, Brain Grazer and Death Row Pictures President Sara Ramaker. 

“This strategic evolution cements the brand’s influence beyond music, ushering in a new era of innovative onscreen storytelling.”

— Death Row Pictures via statement

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