"Who's Hot?" Interview
By: Omar Cook
Artist Of The Week
This week's "Who's Hot?" Artist of the week is Jeh $inatra, an up and coming lyricist from the East Coast! $inatra hails from Syracuse, New York and graduated college in 2010 with a degree in Business Administration. At 32 years old, this artist is married with a 10 year old daughter and owns an independent record label by the name Broken Hearts Music Group. His label curently features 4 rappers including himself and their in-house producer. $inatra is passionate about all the arts, and as a creative he likes to show off his creativity in many different forms. His most recent album “B.LA.C.K.” can be found on all major streaming platforms (apple music, spotify, tidal) with a new album that is planned to be dropped in March.
We talked with Jeh $inatra in an exclusive interview, check it out below!
Question: How long have you been making music and how did you get started?
Jeh $inatra: 10 years. I got started through my brother who had been rapping since he was 15 himself back in New York. One day he wanted me to rap on a track with him, took me to the studio, I laid down my verse and the rest is history from that point. Haven’t stopped writing/rapping since.
Question: Musically, who has been your biggest influence in helping you along your journey and who are your favorite musicians?
Jeh $inatra: My biggest influence has been my best friend Tavares. A lot of times when people didn’t quite get the vision or the direction we were going with the music, he never lost sight of it all. He stayed true to what we were doing and what we stood for out of everyone else. Also my wife Candace as well. Huge influence and motivator. Favorite musicians would have to be Frank Sinatra, Bob Marley, Miles Davis, Jay-Z, Nas, Rakim, 2Pac, Notorious B.I.G., Kendrick Lamar, J.Cole...the list goes on and on for me.
Question: What artists would you like to collaborate with and why?
Jeh $inatra: Nas, Pharrell Williams, Adele, a dope R&B singer by the name of Ari Lennox (she has a really dope vibe and sound), H.E.R., Frank Ocean. Why I would like to collaborate with these artists is mostly to pick their brain and the inner workings of their minds. Being around creative minds like these you almost in sense can’t help but want to soak up as much knowledge as possible while given the opportunity. Nas has always been one of my favorite emcees of all time, Pharrell Williams has always been one of my musical idols, and as far as rest of the artists I just love their music.
Question: What do you feel is your best song/project ever released and why?
Jeh $inatra: So far my pick for best song would have to be off of my current album “B.LA.C.K” entitled “ACT III. GLORY”. To me that’s my best song because I was able to channel a more emotional, vulnerable side of myself I never really tap into musically, not to mention recording that record was the only time I spoke on my daughter as much as I did. For an entire song it was me rapping to her my love for her and why I do the things I do for her.
Question: What projects can we look forward to in the near future?
Jeh $inatra: Projects to look forward to in the near future from myself, I’am currently releasing a few singles with other artists leading up to my next major project which is slated to release next year March. I currently have a record set to release 11.14.18 with another artist from the Florida area we’ve been promoting. This is part of the series of singles I’ll be releasing over the next few months. My label also has in the works a compilation album featuring my artists TZO, Liron Dayo, $wayze, Eric King with production by our in-house producer D.A.GonBang.
Question: How do you generate new ideas for your music?
Jeh $inatra: From life experiences mostly. I always find ways to tie in my life into my music as much as possible. I find it to be more organic and truthful, versus just writing from an angle I haven’t really explored. I try to keep as much truth in my music as I can.
Question: What motivates you and how do you define success?
Jeh $inatra: What motivates me would be my Family first and foremost. My daughter, my wife, my mother/father and so forth. My true friends, the artists on my label, other indie artists and just creatives in general, and the sheer love and passion I have for music as a whole. I define success by personal growth and personal goals achieved all the while being able to help others achieve their goals. Success isn’t limited to personal accomplishments, the most successful people in life are those who extend a helping hand to others.
Question: How do you describe your music to people?
Jeh $inatra: “Grown-man rap” lol. Mature rap. In the truest form hip-hop. Not necessarily “backpack rap” or “conscious rap”, but just real rap with real lyrics, real stories, and real life relatable content. Nothing fabricated.
Question: Do you believe there is a formula to being a successful artist?
Jeh $inatra: Yes and No. We’ve all witnessed up and coming artist come from nothing with no formula and blow up to be huge stars, however there are artists like myself who stick to the traditional path and follow that “formula” of hard work, grinding for a long time, not necessarily looking to make the next viral hit. Nothing wrong with that at all, but not every artist is inclined to doing that. Me personal I believe in quality over quantity when it comes to my music and the music our label releases. So to answer I believe there is a formula, I just don’t think it works for every artist.
Question: Who is your greatest inspiration?
Jeh $inatra: My daughter. I’m always striving to create a better life for her.
Question: In your opinion who is the most influential and successful artist in your genre today and why?
Jeh $inatra: Jay-Z, Diddy, Dr. Dre, and there’s a few others. Why because they are the epitome of coming from nothing, working extremely hard, staying dedicated to their craft/vision, and accomplishing honors in the hip-hop industry that rappers only dream about accomplishing.
Question: Which emotion more than any other, currently dominates your music? Joy, sadness, anger or passion etc. , and why?
Jeh $inatra: Passion. I have an undying passion to succeed and help the ones around me succeed.
Question: What sacrifices have you had to make, to make your dream a reality?
Jeh $inatra: Time. Time has been the biggest sacrifice I’ve had to make while chasing this dream. Time spent with family members and loved ones alike. That’s something you never get used to, you can only make the adjustments needed to make it work but you never fully get used to losing out on that time. Sleep lol. Lots of that.
Question: What aspect of the music making process excites you most, and what aspect discourages you the most?
Jeh $inatra: What excites me the most is working with other creative minds, being able to make something from nothing and give birth to an idea in the physical form. I love writing music a lot. When people say it’s therapeutic it truly is. What discourages me about the music making process is the greed associated with working with those same artists. A lot of artists won’t have your best interest at heart even though you’re working closely with these individuals. There’s not too much I don’t like about the process or being involved with creating period.
Question: Where do you see yourself and your music in 10 years?
Jeh $inatra: Where do I see myself in 10 years, successfully running this label with more acts/talent, joint ventures with sports agencies, owning multiple lucrative businesses outside the world of hip-hop, in addition to partnering up with some non-profit organizations and really helping the community. I see myself helping to give back to those who need assistance in any way, shape, or form. To be the most well rounded CEO, that’s my end goal.
Question: What advice would you give to other up and coming artists or people looking to break into the music industry?
Jeh $inatra: Stay true to your art, your craft, stay true to yourself, and your team and the ones around you. The ones who really support your dreams. Never switch up on them. Don’t be afraid to work with other artists. This business is all about relationships and building those, the more you’re receptive to with working with others the more opportunities come your way. Always Be Open Minded to Creating.