"Who's Hot?" Entrepreneur Interview
Our "Who's Hot?" Entrepreneur of the Week is Bradley Coleman, a 25 year old Father, Entrepreneur, and Football Coach. Bradley Coleman is the CEO and creator of a hot new fashion line called PÄsCHer. A Georgia native, Coleman grew up surrounded by culture the richly talented area of Atlanta. He is a former division 1 athlete where he attended college at Southern University in Baton Rouge, Louisiana and lettered 4 years in football.
Coleman also serves as a high school football coach at Peachtree Ridge HS in Suwanee, Georgia where he serves as the wide receivers coach. He has a one year old daughter (Amara) and spends alot of his free time on his own, to reflect and plan out his business. "I like doing what I can to help others" says Coleman.
Shop PÄsCHer at http://www.paschercollection.com
We talked with Bradley Coleman in an exclusive interview, check it out below!
Question: What sparked you to start your business? How did the idea come about?
Coleman: Having my daughter sparked me to go ahead and start my business. I had already been thinking about the idea. Once I found out she was on the way, I knew it was time. The idea came from Jesus. He woke me up out my sleep one night at 4 am and the first thing I heard was pascher. So I start researching everything and spent a year working on it before I even told anyone.
Question: What advice would you give to young people looking to start their own business?
Coleman: It’s not sweet. I feel like alot of people now a days want to start their own business which is a good thing; I love seeing people doing that but its alot of hard work that goes into it. It's not impossible, it's something you have to be willing to work hard at day in and day out. No matter how hard it gets, always keep your faith. Believe in yourself and your product or no one else will.
Question: What are some of the necessary skills that you've seen are needed to run a successful business?
Coleman: A good work ethic. Having good customer service skills and treating people the right way will take you and your business farther than you think. Being honest also.
Question: What have been some of your failures, and what have you learned from them?
Coleman: Not sending all my paperwork in to the IRS on time. I’ve learned that you have to read everything carefully, sometimes twice to make sure you have a clear understanding. Thats always important in business.
Question: What motivates you?
Coleman: My daughter Number one, just putting myself in a position to be able to always provide for her is the thing that motivates me most. I want to be able to give her the world one day. I know I can’t do that if I don’t get up and get it. My family also. My parents have been through alot and I put them through some things that I’d like to pay them back for. And I just want to be able to take care of them and my people. Not making it to the NFL motivates me because I let one of my dreams fail; I won’t let this one fail.
Question: How do you generate new ideas?
Coleman: Thinking about things I’ve seen around me on a daily basis and turning them into creative ideas to express myself. Brainstorming while listening to music.
Question: How do you define success?
Coleman: Success isn’t the result of making money, making money is a result of success. You determine your own success. Just because you have a million dollars, that doesnt mean you are a success. Being successful is doing something because you wanted to do it not because you had to or feel like you are forced to. If you always wanted to be a school teacher and you go on and become a school teacher THAT'S being successful. Setting a goal at something you want to achieve and doing it.
Question: How do you build a successful customer base?
Coleman: By always having good customer service and letting/showing your customers you appreciate their support and business.
Question: Do you believe there is a formula to being a successful entrepreneur?
Coleman: Yes I believe there is. Hard work, faith, and will. Being able to see your vision when nobody else can.
Question: Who is your greatest inspiration?
Coleman: Eric Thomas
Question: What is your favorite aspect of being a business owner?
Coleman: Being able to do things exactly how I want to and when I want to. If something goes wrong then its on me.
Question: How do you go about marketing your business?
Coleman: I do alot of social media marketing, passing out business cards, networking at different business events around the city. I only wear my brand. So I kind of feel like a walking billboard.
Question: What sacrifices have you had to make to keep your business running?
Coleman: Going without, just so my daughter and business can have the things that they need. Putting all my money into it, having faith that it’ll turn into more. Staying up two and three days in a row just to make sure everything gets done.
Question: What company or business do you admire most other than yours and why?
Coleman: Ralph Lauren, because his company is in the same field as mine and he’s managed to stay at the top of the game for a long time. His fashion pieces are timeless and that’s something that I always aim for.
Question: Where do you see yourself and your business in 10 years?
Coleman: I see myself being a very successful entrepreneur and pasCHer at the top of the fashion industry. Being the most worn clothing line around the world.
Question: Is there anything else you would like people to know about your business?
Coleman: PäsCHer is how you walk, how you talk, or how one carries or conducts themselves among others. It’s your approach or attitude. PäsCHer is the pronunciation of the French influenced word posture, originated in the late 16th century. Creative thinking, individuality, and elegance are some of the many characteristics that make up what we like to call “päsCHer.” We are a new trend-setting, international timeless fashion house, influencing lives and culture on a daily basis. päsCHer is a lifestyle.
Follow Bradley Coleman on twitter @pascher_